As a Leadership Council Member at the National Small Business Association (NSBA), an organization dedicated to advocating for the rights of small business owners in the U.S., I contribute to policies and initiatives that support and empower small businesses across the nation.

• Collaborate with fellow council members to develop strategic recommendations aimed at improving the business environment for small enterprises.
• Engage in discussions about key legislative issues affecting small businesses, ensuring their voices are heard on relevant platforms.
• Provide insights and expertise based on experience in marketing communications and stakeholder engagement to strengthen NSBA's initiatives.
• Advocate for small businesses to enhance their economic contribution and influence legislative policies to create a favorable business landscape.

As Content Co-Chair of the Board of Directors for Washington Women in Public Relations, a prominent organization dedicated to empowering women in the public relations field, I play a crucial role in shaping our content strategy and community engagement efforts. My responsibilities include:

• Leading the development and implementation of content initiatives that promote the organization's mission and values.
• Collaborating with board members and stakeholders to curate relevant topics and themes for workshops, webinars, and online discussions.
• Enhancing the visibility and outreach of the organization through strategic content creation and distribution.
• Mentoring and guiding emerging leaders in public relations through content-driven programs.
• Spearheading initiatives that increase member participation and foster professional growth within the community.

My commitment to uplifting women's voices and fostering professional development in public relations is at the forefront of my tenure with this organization.

As a Contributor for Women on Business, I engage in creating insightful content that empowers women in the business sector. The platform focuses on providing a voice to women entrepreneurs, business owners, and corporate leaders through informative articles and resources.

• Authored various articles on topics such as women’s leadership, entrepreneurship, and work-life balance.
• Collaborated with a diverse team of writers to enhance the range and quality of content.
• Contributed to discussions and initiatives aimed at supporting women in business and promoting gender equality.
• Enhanced visibility and engagement for Women on Business through targeted writing and social media strategies.

INCIISIVE is a leading firm focused on enhancing client brands through innovative communication strategies. As a Communications Strategist, I am responsible for developing and executing comprehensive communication plans that elevate brand presence and ensure alignment with the firm's strategic objectives.

• Design and implement effective communication strategies that engage target audiences and drive brand awareness.
• Collaborate with cross-functional teams to create compelling narratives and content that reflect the company's values and mission.
• Analyze communication metrics to assess the effectiveness of strategies and make data-driven adjustments.
• Establish and maintain relationships with key media outlets and influencers to enhance media coverage and public relations efforts.
• Lead crisis communication initiatives, ensuring timely and effective responses to potential risks and issues.
• Provide strategic counsel and training to senior leadership on communication best practices.

As the Founder & CEO of Sok Influencer PR, I lead a dynamic agency focused on the power of storytelling, helping small business owners and nonprofit leaders articulate their narratives authentically through strategic communications. Our approach, termed Influencer PR, encompasses a variety of services tailored to meet our clients' needs.

• Crafted and implemented customized communications strategies to enhance client visibility.
• Developed comprehensive public relations campaigns that effectively engage target audiences.
• Provided fractional CCO & CMO services, guiding clients through strategic decision-making processes.
• Engaged with influencers to amplify client messages and broaden their reach.
• Facilitated change communications during organizational shifts, ensuring smooth transitions.
• Pioneered social media strategies that resonate with audiences and drive engagement.
• Established thought leadership positioning for clients, elevating their industry presence.
• Delivered content marketing solutions that narrate client stories through compelling formats.

Our commitment is to ensure every story we help craft is not just heard but resonates deeply with the intended audience.

At United Way Worldwide, a prominent nonprofit organization that focuses on community impact through financial contributions and partnerships, I served as the Senior Director of Talent Integration and Influencer Marketing from October 2020 to September 2021. In this role, I was responsible for leading strategic initiatives aimed at enhancing our influencer engagement and talent integration efforts.

• Developed and executed a comprehensive influencer marketing strategy that significantly increased brand awareness and engagement across multiple channels.
• Collaborated with cross-functional teams to align talent acquisition efforts with organizational goals, ensuring a seamless integration of new hires into the company culture.
• Implemented innovative programs that fostered a strong community of influencers, resulting in a 30% increase in collaborative projects with key stakeholders.
• Conducted training and workshops for internal teams to elevate our marketing capabilities, further strengthening our brand presence and outreach efforts.

As the Director of Young Adult & Multicultural Marketing at United Way Worldwide, I played a strategic role in enhancing community engagement and marketing initiatives focused on young adults and multicultural audiences.

• Developed and implemented targeted marketing strategies that successfully engaged diverse demographics, leading to increased participation in community programs.
• Spearheaded cross-functional collaborations to create marketing campaigns that resonated with younger audiences, enhancing brand loyalty and outreach.
• Formulated innovative engagement tactics that amplified the voice of multicultural communities, aiding in effective fundraising and awareness efforts.
• Measured and analyzed the impact of marketing strategies, utilizing insights to refine future campaigns and approaches.
• Successfully increased brand visibility and engagement across various channels, resulting in strengthened community ties and support for United Way's mission.

As a Communications Manager at the United Nations Foundation, I played a pivotal role in fostering global awareness and support for the UN's initiatives and programs. The Foundation aims to engage individuals and mobilize the resources of the private sector in order to make measurable progress on pressing global challenges.

• Led strategies that enhanced the visibility and engagement of the Foundation's campaigns across various communication channels, including social media, press releases, and newsletters.
• Collaborated closely with cross-functional teams to develop impactful messaging that aligned with organizational goals and resonated with diverse audiences.
• Conducted comprehensive analysis of communication efforts, using insights and feedback to continuously improve outreach strategies.
• Facilitated high-profile events and campaigns, working directly with UN officials and key stakeholders to amplify the Foundation's mission.

At the United Nations Foundation, a key organization advocating for the United Nations and global causes, I served as a Senior Communications Officer from February 2014 to January 2016. In this role, I was responsible for leading and implementing communication strategies to promote the Foundation's initiatives and raise awareness about global issues. My key responsibilities included:

• Developing and executing strategic communication plans that effectively conveyed the mission and goals of the United Nations Foundation.
• Creating compelling content for various channels, including digital media, press releases, newsletters, and social media platforms, resulting in increased engagement and outreach.
• Collaborating with cross-functional teams to ensure coherence in messaging and branding across all communication efforts.
• Engaging with media outlets to secure coverage and features, enhancing the organization's visibility in mainstream media.
• Analyzing communication metrics and feedback to refine strategies, demonstrating measurable improvements in audience reach and engagement.

As a Communications Manager for the USO (United Service Organizations), I was responsible for creating and implementing a robust global communications strategy to support over 200 USO locations worldwide. The role included:

• Development and execution of communications strategies for USO programs catering to deployed service members, military families, and wounded warriors.
• Crafting and managing communications materials including press releases, media kits, and promotional content.
• Successfully building and sustaining relationships with local, national, and international media partners, leading to significant media coverage for USO initiatives.
• Providing public relations, social media guidance, and training to USO Centers and regional staff, ensuring consistent brand messaging across all channels.
• Overseeing the scheduling and coordination of external content creators, such as photographers and videographers, to guarantee high-quality outputs that aligned with USO's mission.

Throughout my tenure, I effectively communicated the USO’s mission and values, enhanced the organization’s visibility, and engaged with diverse audiences to support our troops.

As the Director of Marketing & Communications at Save the Family Foundation of Arizona, a nonprofit organization dedicated to breaking the cycle of homelessness, my role involved:

• Developing and implementing comprehensive public relations, communications, and marketing strategies to elevate the organization's mission and efforts in family homelessness and low-income housing.
• Establishing communications policies and programs to enhance awareness and understanding of the organization’s impact on community challenges.
• Overseeing the creation and distribution of various communication materials including press releases, newsletters, and articles, ensuring alignment with the organization’s mission and message.
• Coordinating public relations and marketing for special events, leading to significant media coverage and community engagement.
• Collaborating closely with the Board Marketing & Communications Committee to formulate and execute strategies that achieved key organizational goals.
• Managing the agency’s social media presence and messaging, fostering a consistent and impactful online image.
• Developing donor-centric messaging in partnership with the Director of Development, contributing to enhanced fundraising efforts.
• Representing the organization as the spokesperson when necessary, ensuring the voice of the foundation was synonymous with its objectives and values.

Dash Designs is a creative and innovative company specializing in personalized design solutions. As an Account Executive and Customer Service Manager from February 2000 to December 2005, I played a pivotal role in shaping client relationships and enhancing customer satisfaction.

• Managed a diverse portfolio of client accounts, ensuring their needs were met with tailored design solutions.
• Served as the primary point of contact for clients, addressing inquiries, resolving issues, and providing timely updates, which led to an increase in customer retention by 30%.
• Collaborated closely with the design team to deliver projects on time and within budget, exceeding client expectations.
• Developed and implemented customer service protocols that improved response times by 40% and enhanced overall service quality.
• Conducted market research to identify new business opportunities, contributing to a 25% growth in the client base during my tenure.
• Trained and mentored junior staff, fostering a team-oriented environment and improving productivity.