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Ayano Watanabe
Senior Digital Product Designer, Design Ops, Illustrator at Freelance (Self employed)Preferred skills to work with
All Skills
About
Shaping design bridges through collaboration and lifelong learning.
Hello! I’m Ayano Watanabe, a Digital Design professional with 23 years of experience. Throughout my career in media and leading consultancies in Spain, I have evolved from a Digital Designer to a holistic designer specializing in Product Design, Brand Design, and Digital Project Management. This combination of roles has equipped me with a well-rounded skill set, enabling me to create balanced outcomes by harmonizing customer needs with business strategy and technology across various platforms.
Currently, I focus on leading design teams to enhance design processes and communication. My interest in Design Operations (Design Ops) drives me to refine workflows that boost collaboration and innovation, ultimately improving team performance.
Education is a significant passion of mine, and I love sharing my knowledge through mentorship and workshops. I believe in the importance of continuous learning and fostering a collaborative environment where everyone feels valued.
I welcome connections with fellow professionals interested in design strategies or collaboration opportunities. Feel free to reach out or connect with me here on LinkedIn!
Experiences
· Worked as a digital product designer, delivering for B2B partners.
· Organized and estimated tasks.
· Created and developed information architecture and wireframes.
· Designed digital interface solutions based on business and user requirements.
· Prototyped and tested digital products to iterate on solutions.
Worked as a Senior Product Designer within the digital product design team at Unicaja, contributing to both the Customer Experience department and the Marketing department.
· Collaborated in the creation of an MVP concept for the marketing department, leading the design process by developing user flows, wireframes, and the layout of the MVP.
· Organized and estimated tasks to ensure timely delivery.
· Facilitated communication gathering regular feedback from both the team and stakeholders to improve collaboration and workflow.
· Proposed process improvements within the company.
· Collaborated with the marketing team to produce social media promotions.
Worked with a Digital Asset Management B2B platform (CMS) tailored to the needs of IE University.
https://griddo.io/
· Gathered requirements and prioritised deliverables.
· Organised and estimated tasks using Agile methodologies.
· Analysed, negotiated, and ensured that work was delivered on time and within budget.
· Anticipated and negotiated resources according to new client requirements.
· Managed improvised delivery changes, managing time and team commitment in unstable circumstances.
· Facilitated communication to obtain regular feedback within the team to improve both teamwork and the work process.
· Supported the QA and Design team by creating assets and testing deliverables.
· Proposed process improvements within the company.
Worked within the digital product design team at Inditex as a Team Leader and Product Designer, delivering for B2B partners.
· Provided guidance and support to product designers to improve their delivery and design processes.
· Proposed process improvements to ensure consistent and accurate communication, maintaining design coherence and consistency.
· Worked closely with product owners to improve internal processes through digital products.
· Created and developed information architecture and wireframes.
· Designed digital interface solutions based on business and user requirements.
· Defined functional specifications.
· Prototyped and tested digital products to iterate on solutions.
· Supported sales teams by conducting research.
· Organized workshops to address design considerations.
· Designed wireframes for the Jibo Commander app, a personal assistant robot.
· Created wireframes and designed a knowledge sharing tool within an international team.
· Designed a mobile app concept for insurance and banking.
· Developed digital prototypes.
· Tested Minimum Viable Product (MVP) proposals.
· Created logos, brand books, and brand assets.
· Ensured brand coherence and consistency as a brand custodian.
· Directed art to create multimedia content.
· Conceptualized icons and illustrations.
· Created and illustrated narrative scenarios.
· Managed a design team of 10–12 people on a banking project using Agile methodology.
· Established and maintained communication processes to deliver design outcomes between the design and development teams.
· Conducted interviews, elicited insights, and developed user scenarios for government agencies, financial institutions, and the telecommunications sector.
· Designed web and mobile apps for the energy, financial, industrial, insurance, and telecommunications sectors.
· Supported strategic projects by designing journeys, blueprints, and roadmaps.
· Expedited the delivery process of narrative scenarios by creating an illustration library tool for the business and design teams.
· Coordinated design proposals' feasibility with development.
· Created sports-related contests and promotions for marketing.
· Managed as.com advertising.
· Designed wireframes for new sections on as.com.
· Collaborated in digital mass media projects like El Viajero.com, Parasaber.com, Cadenaser.com websites.
· Designed radio stations like Radio Olé, Cadena Dial and Máxima FM websites and subsequent maintenance.
· Collaborated in designing the new website for elcorreo.com, a mass media project.
· Designed and maintained administrative websites such as those for the Community of Madrid and Madrid City Council.
· Developed style guides.
· Supported the development team coordinated the viability of the design.
· Designed and maintained the Spanish Post Office and Telegraph service website.
· Created interface of the intranet and internal procedure tools.
· Tested the accessibility of the site.