Toptal is a global talent network that connects businesses with freelancers across various fields. As a Senior Product Designer, I am instrumental in creating user-centered design solutions that enhance the client experience.

• Collaborated closely with cross-functional teams, including product managers and developers, to design intuitive user interfaces for mobile and web applications.
• Conducted user research and usability testing to gather insights, which informed design decisions and improved user satisfaction.
• Developed wireframes, prototypes, and high-fidelity mockups to communicate design concepts effectively.
• Led design reviews and provided mentorship to junior designers, fostering a culture of design excellence within the team.
• Utilized data-driven approaches to iterate designs based on user feedback and analytical insights, enhancing product usability and engagement.
• Successfully launched several features that increased user retention and engagement metrics by 30%, contributing to the overall success of Toptal's platform.

As a Product Designer at Toptal, I contributed to the enhancement of internal products from September 2022 to April 2023. Toptal, a global talent marketplace, is dedicated to connecting the best freelancers with businesses. In my role, I was responsible for designing internal tools aimed at improving productivity within the Staff Experience team. Key achievements and responsibilities included:

• Developed a call assistant product from the ground up, which reduced staff call preparation time and improved the talent matching-to-hire rate, leading to a shortened conversion process.
• Conducted comprehensive user research throughout the product development cycle to ensure usability and gather feedback, ultimately improving adoption rates.
• Collaborated with the Client Retention team on A/B testing initiatives, leading to enhancements in client retention and conversion, which also positively impacted staff operations.
• Created a local design system library for the Staff Experience team, ensuring design consistency across products and enhancing overall user experience.
• Designed an internal e-commerce website and content management system (CMS) for an internship program, while mentoring interns on effective design-developer collaboration practices.
• Directed efforts to foster better communication within the team, significantly improving the feedback culture in the Product Design and Research team.

As a Product Designer with Netguru, a leading player in the software development services industry, I focused on creating user-centered product designs through rigorous research and collaboration with diverse clients.

• Collaborated with clients to deliver intuitive and user-centered interfaces informed by data and research insights.
• Designed aesthetically appealing products that met the needs of end-users and exceeded client expectations.
• Created wireframes, prototypes, and high-fidelity designs using industry-standard tools for efficient development and iterative testing.
• Maintained awareness of emerging design trends, effectively incorporating them into product designs for a competitive advantage.

This role allowed me to refine my design skills while working in a remote capacity, contributing to impactful projects across various sectors.

As a Product Designer at Careem, a well-known ride-hailing and delivery service in the MENA region, I was responsible for leading the design processes for payment solutions and enhancing user experience across multiple platforms.

• Designed a comprehensive payment solution integrated into e-commerce websites, significantly boosting Careem's revenue stream.
• Reported directly to the CEO and collaborated with key stakeholders to manage the delivery of the MVP, ensuring all stakeholder expectations were met.
• Led the redesign of email communications, implementing scalable designs that supported dark mode compatibility across various services including groceries, food, and rides.
• Conducted user-centric research to develop prototypes and improve overall usability of products, ensuring user needs were at the heart of the design process.

Responsable de la dirección artística del grupo de danza, supervisión de ensayos, elaboración de repertorio, y promoción de la agrupación. Fomento de la creatividad y expresión artística entre los miembros.

At FineDine Digital Menu, a forward-thinking company revolutionizing the restaurant experience with their digital menu solutions, I served as a Senior Product Designer from January 2021 to May 2021. In this role, I successfully:

• Designed and managed a scalable multi-product design system for web and native applications, streamlining design and development processes.
• Redesigned the B2B dashboard, enhancing user onboarding which led to reduced reliance on customer support and increased conversion rates.
• Created high-fidelity wireframes for various products, refining complex features and defining end-to-end customer journeys.
• Identified and addressed pain points in user experiences through collaborative workshops and structured feedback sessions.

As a User Experience Designer at FineDine Digital Menu, a pioneering company in digital menu solutions, I was responsible for enhancing user interactions across their tablet and mobile applications.

• Redesigned the Tablet Menu app for both iOS and Android platforms, aligning the app's functionalities with business goals and user needs by organizing workshops and brainstorming sessions with the team.
• Created wireframes and established a cohesive visual style and interaction guidelines for the user interface.
• Simplified the process for users to create menus, which included developing a sustainable color system and a streamlined onboarding process that reduced user friction.
• Designed the Mobile Menu, a QR-based web app, overseeing the entire design process from conception to implementation while ensuring it met user and business requirements effectively.

Devtailor is a dynamic agency that focuses on providing tailored digital solutions to its clients. As a User Experience Designer at Devtailor from September 2017 to June 2018, I played a key role in enhancing user engagement through innovative design solutions.

• Designed the brand identity and landing page for a key client, significantly contributing to the agency's portfolio.
• Collaborated with a diverse, cross-cultural team, gaining valuable experience in an international work environment.
• Delivered design concepts that improved user interaction and satisfaction, effectively addressing the client's needs.

Vestel is a prominent multinational electronics and home appliances manufacturer, renowned for its innovative products and designs. In my role as a Product Design Intern, I collaborated with a dynamic team to enhance user experience across various product lines. Key responsibilities and achievements included:

• Conducted market research to identify user needs and trends, helping guide product development direction.
• Assisted in creating detailed design mockups and prototypes, enhancing visualization and communication of design concepts.
• Participated in user testing sessions to gather feedback and implement design improvements based on user insights.
• Collaborated with cross-functional teams to ensure alignment between product design, engineering, and marketing efforts.

During my tenure as a Communication and Interior Design Intern at IKEA Group, a world leader in home furnishings and interior design, I had the opportunity to develop skills in design communication and customer engagement while working closely with the design team.

• Supported the design team in creating visually appealing interior setups that enhance customer engagement and shopping experience.
• Assisted in the development of multimedia presentations to communicate design concepts effectively.
• Collaborated with cross-functional teams to ensure consistency in branding and messaging throughout the store displays.
• Conducted market research to gather insights on current design trends and customer preferences, contributing to the refinement of project ideas.
• Actively participated in brainstorming sessions to generate creative solutions that align with IKEA's vision of sustainability and innovation.