• Analysis of existing products, identifying areas for improvement to optimize the user experience and simplify interaction flows.

• User research, analyzing business objectives, competition, and aligning design solutions; subsequently creating user personas, storyboards, and developing information architecture and user flows.

• Design and development of low, medium, and high-fidelity prototypes using Figma, ensuring a smooth transition from concept to final product.

• Product analysis to ensure compliance with usability and accessibility standards (WCAG), conducting tests and gathering feedback to refine designs.

• Development of design systems to ensure a consistent user experience and brand identity across all digital platforms.

• Iterative design processes, incorporating user feedback and testing results to continually enhance product interfaces.

• Close collaboration with developers and fluid communication with clients and stakeholders to ensure that the design implementation aligns with user experience standards and project objectives.

• Visual Identity and Branding

• Editorial

• Packaging

• Advertising Campaigns

• Archigraphy

• Web Design

• Advertising Design

• Identity and Graphics for Social Media

• Team Leadership

I joined ProductionCrate as a UX/UI designer, where I immediately identified the lack of hierarchy in the website design, the absence of a cohesive graphic system, and an inadequate search function for the platform's complexity. My key contributions included:

• UX: Recognizing the complexities of the existing information architecture, I conducted user research and benchmarking analysis. This led to a comprehensive review in collaboration with the CEOs and developers. Through multiple iterations, we successfully reorganized the information architecture, creating a more intuitive user flow that enhanced usability. Additionally, I optimized the search functionality by implementing relevant filters and categories, facilitating quicker access to desired content, which increased user engagement and reduced drop-off rates.

• UI: ProductionCrate not only offers products through the website but also has desktop applications and editing software plugins. I developed a comprehensive Design System that detailed all necessary components to ensure visual and functional consistency across all platforms. This streamlined the design and development processes, saving time in duplicating and adapting UI elements for all the platforms.

• TeamWork: Maintaining constant communication with the CEOs and developers, along with conducting user testing and iterations, fostered a dynamic work environment. This not only reduced production times and costs but also positioned ProductionCrate to attract new users and enhance the experience for current users, ensuring a more accessible and satisfying interface.

I joined Hakuna as a UX/UI designer with a primary focus on UI. My key contributions include:

• B2B Website: I designed a web platform for businesses, enabling Hakuna to scale its presence in the corporate market and establish initial contact with major clients. Through extensive user research and benchmarking analysis, I defined the information architecture and optimized user flows tailored for the B2B context. Subsequently, we implemented an interactive dashboard that reflects the impact of services on employee performance.

• Lead UX/UI Designer: I took on the role of lead designer, focusing on improving the UI and optimizing the UX of the app. Through usability testing, I identified friction points in user flows and conducted a redesign, adjusting user journeys. These enhancements significantly increased user engagement and satisfaction while reducing users drop-offs.

• Design System: The app faced challenges due to a lack of design standards and component systems, leading to UI inconsistencies. In response, I led the development of a design system that improved app scalability, adhering to Material Design guidelines to ensure compliance for App Store and Google Play approvals. This facilitated the integration of new features and reduced development times to this day.

• Graphic Assets: I designed over 1000 items, including components, mockups, icons, and assets, ensuring visual coherence across the app, website, and other applications.

• Branding Improvement: I strengthened Hakuna’s visual identity with my skills, leading and coordinating with external agencies to ensure the accurate implementation of design guidelines.

• Team Collaboration: I maintained constant communication with developers, CEOs, and stakeholders, allowing for iterative reviews and adjustments to roadmaps. My contributions helped Hakuna evolve its value proposition, positioning the app with a strong presence against competitors.

As the Lead Graphic Designer at the university, I shaped the brand identity for the Office of International Relations, designing various materials like flyers, certificates, presentations, and newsletters. I also managed video projects, merchandise design, and print materials, while collaborating on social media management to communicate institution-related updates.

Architectural graphic design

Signage design

Poster design

Mockups

Presentations

Throughout my work history at this prestigious agency, I spearheaded projects spanning from web design, branding, content creation, architectural design, and editorial design to project direction, coordination, and execution. With over 7 years of experience at this company, I collaborated closely within teams, maintained constant communication, and worked directly with our clients, including government entities, construction companies, energy firms, banks, museums, among others. Our focus was on assessing and achieving effective design solutions aligned with each client's specific objectives.