• Strategy Development: Lead go-to-market strategy development for large media portfolio of 8 brands, developing holistic multi-year marketing programs with client and agency partners. Continually exceeded targets, including growing tourist visitation by 25% vs. competitive set and supporting Amazon to its largest Prime Day sales.

• Market Research & Insights: Lead market research across agency and on projects to inform strategy and senior leaders, including segmentation, market landscape, and user journeys.

• Growing Capabilities: Operationalise strategy and build team capabilities through process transformation and training, indirectly leading teams of 40+ under this scope. Launched two iterations of agency planning product, achieving 100% adoption, and 89% positive feedback from clients and teams.

• Innovation & Testing: Lead marketing innovation through strategy, creative partnerships, content, and testing to maximize marketing impact from spend.

Markets: Europe (France, UK, Germany), North America (US, Canada, Mexico), Asia Pacific.

Clients: Amazon, Royal Bank of Canada (#2 bank in Canada), Destination Canada, plus more.

Categories: B2B & B2C in Travel, Retail, Finance

Led global performance and analytics discipline for travel clients at Initiative Canada, increasing marketing effectiveness through media planning, analytics, research, testing, and optimization.

• Marketing Effectiveness
• Analytics & Data Visualization
• Research & Testing
• Project Management
• Media Strategy & Media Planning

Markets: North America (US, Canada, Mexico), Europe (France, UK, Germany), Asia Pacific.

Categories: B2B & B2C in Travel

Led media strategy, planning, and execution for large finance client (B2C and B2B), contributing to significant increases in acquisition on new and established products.

• Media Strategy
• Media Planning
• Project Management
• Account Service

Led digital strategy and execution across client portfolio, exceeding client acquisition and marketing targets.

• Digital Strategy & Digital Media
• Analytics & Marketing Effectiveness
• Brand Partnerships
• Client Service

Media Circus merged with MEC (now known as Wavemaker) in August 2016 and this was a continuation of my previous role at Media Circus.

Categories: B2C & B2B in CPG, eCommerce / Retail, Finance, Travel, Lottery, Politics & Lobbying, Consumer Services

Led the digital business unit and team at Media Circus - developing product offering to elevate the work, managing P&L to grow revenue, and marketing to attract and retain clients.

• Digital Strategy & Digital Media
• Analytics & Marketing Effectiveness
• Brand Partnerships
• Client Service

Categories: B2C & B2B in CPG, eCommerce / Retail, Finance, Travel, Lottery, Politics & Lobbying, Consumer Services

Media Circus merged with Wavemaker (then known as MEC) as of August 2016, and my role continued there.

• Coordonné le planning et la réalisation des campagnes digitales jusqu’à leur finalisation en assurant l’atteinte des résultats.

Led digital marketing strategy and execution for client portfolio, exceeding client acquisition targets and client revenue targets.

• Digital Marketing & Digital Strategy
• Digital Media
• Growth Marketing: UX, CRM, CRO, Testing, Acquisition Strategy
• Copywriting & Content Creation

Marketing plan development and execution for a HR consultancy firm, growing client base beyond targets. Focuses were digital marketing and website development, public relations, CRM, and events marketing.